Our Family

Pearsons Florist are a third generation family business passionate about flowers, creativity and exceptional customer service for nearly 50 years.

Just before Mother's Day in 1969, Fred and Clare Pollak made the brave decision to take over the Pearsons Florist store in Sydney’s Bondi. They were not florists; in fact, Fred was a skilled tailor who acted as the go-to man for many famous Australians. Even the Australian Prime Minister, Sir William McMahon was a valued customer. Despite his success as a tailor, Fred decided to make a significant change and go into the florist business with his wife Clare.

The passion for flowers continued into the second generation with Bernard and Barbara. Their commitment to quality, creativity and service saw Pearsons Florist grow to include 5 beautiful Sydney stores, a destination online store, including a flagship design centre focusing on creative excellence, and an award-winning School of Floristry widely respected across the industry.

Today, Pearsons Florist also include the third generation of the Pollak family with Bernard’s children Avi and Ellen joining the team to continue the focus on quality, innovation and customer service. Avi and Ellen have a firm eye on the future ensuring customers needs are not only met but well exceeded every time.

The Pearsons Team

The Pearsons Florist team is not just Bernard, Barbara, Avi and Ellen, it also includes their dedicated florists, teachers, designers, growers and customer care staff who are all part of the extended Pearsons family.

Every member of the Pearsons team work closely together across every key step of the process from working closely with the growers to choosing flowers at the morning markets right through to creating stunning arrangements and ensuring they are delivered in perfect condition to the customer. This is how Pearsons Florist can keep our 100% satisfaction promise to you.

You can trust the Pearsons family!


  1. Sunflower Bunch
    Sunflower Bunch
  2. Summer Romance Large luxe vase
    Summer Romance
  3. Radiant Blue and White Flowers in Vase
  4. Hydrangea Storm Vase
    Hydrangea Storm
  5. Melody Vase of Pastel Flowers
  6. Pearsons Florist Pastel Bunch
    Pastel Bunch
  7. Gloss Pink Rose Vase
  8. Pearsons Florist Blush Vase
    Blush Vase
  9. Pearsons Seasonal Flower Bunch
    Bright Bunch
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